Van Leeuwen Ice Cream

Van Leeuwen started as one truck in 2008 with the goal of creating classic ice cream from natural ingredients and since then has become a local phenomenon. Headquartered in Brooklyn, the company now has multiple trucks and stores in New York and Los Angeles, including in Greenpoint and Williamsburg.

Morgan Paradis, Van Leeuwen’s Operations Manager, spoke to us about the many challenges a growing ice cream factory faces on a day to day basis. From deliveries, to permits, to machine maintenance, no day is the same at its Greenpoint facility. Despite the high costs of doing business in the New York, Van Leeuwen is dedicated to staying in the area and all production continues to be done here in Brooklyn.

Running retail operations in both New York and California has brought its own logistical challenges, but the company continues to source as much as possible from local producers and distributors to create its delicious thirty-eight flavors. Paradis believes this is what makes the company stand out from its competitors; a dedication to simple and fresh ingredients.

In addition to traditional ice cream, Van Leeuwen is also renowned for its offering of vegan options without soy or stabilizers. Both traditional and vegan ice creams are available in stores across the Northeast and West Coast as the company continues to grow its wholesale business

Paradis hopes that governmental processes, such as food truck permits, will one day be simpler and more consistent. For now she sees the company expanding its retail operations and its line of flavors and products.